Things have now started looking bright for the Indian tourism industry. However, the Indian tourism industry has been hit by pollution. The effluents emitted by the Mathura Refinery have led to the de-colorization of the Taj Mahal in Agra. The condition of many of our monuments is deteriorating due to the negligence of the concerned authorities. On the other hand, beaches have become the dumping grounds of garbage and waste left by tourists. The natural environment and heritage sites remain a source of attraction as long as these are not damaged beyond control from their degradation or pollution. Massive tourist traffic, unless regulated creates these mal-effects.
Tourist carrying capacity of a resort needs to be matched to minimise the inconveniences of local people during the period of tourist rush. Youths of the host area are also to be saved from cultural alienation by blindly imitating the lifestyle of foreigners during days of reckless massive tourism. A planning for adopting a sequence of steps like a survey of the existing position of services, facilities needed by tourists and measures for development of a healthy and sustainable tourism, has become a dire need. At national level, an apex body has to take stock of the status and trends of tourism in comparison with neighbouring countries. It will help appraise the future needs, the nature of various incentives for alluring tourists and the gaps to be removed for better provision as well as management of the infrastructure.