Today, the release of Punjabi-language music makes headlines on social media as much as a Hindi movie track would. ItтАЩs rare for regional media to generate such a buzz among those who barely speak the language, so this says a lot about the impact of Punjabi stars on mainstream Indian pop-culture. It wouldnтАЩt be wrong to say that Punjabi pop culture isn't niche enough to be described as тАЬregionalтАЭ anymore.
How the likes of Honey Singh, Guru Randhawa, Gurdas Maan, Badshah, and more exposed people to Punjabi music
We all remember how popular Honey SinghтАЩs songs became after featuring in the soundtrack of the Deepika Padukone-led film Cocktail. Following that, today we see Badshah rap in a mix of Hindi and Punjabi in a song in every second film, be it Sonam Kapoor and Fawad KhanтАЩs Khoobsurat track тАШAbhi Toh Party Shuru Hui HaiтАЩ or Veere Di WeddingтАЩs тАШTareefanтАЩ.
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