Sonu Nigam refutes rumours of joining politics after investment in political tech company
Nigam has reportedly invested Rs. 6 crores in this political tech company Buffering founded by entrepreneur Amit B Wadhwani Manoj Motiani Darshani Khatri in 2019. The singer was seen over the last two months at charity events of multiple politicians across India and there are reports coming in of him meeting with party leaders of two national parties in the country. I appreciate the reach of technology and hence have only invested in this tech company that amplifies political personalities.Amit B Wadhwani, founder of Buffering says We confirm to have received investments from Sonu Nigam ji & Arvog Ventures India in June 2021. The fresh round of funds will be utilised to onboard the next set of 75 political leaders, beefing up technology and strengthening the research teams across Mumbai and Delhi.Buffering currently offers services by invitation to 56 key political figures across India, offering them digital data technology and AI based amplification services. The current Valuation of Buffering stands at 55M USD. It aspires to accumulate revenues to the tune of 800 crores by 2023 with majority of that coming in from election campaigning. Darshani Khatri also co founder says India will see numerous elections in days to come technology play is still very minimal we at buffering simplify understanding voting constituencies data and voting patterns from tier 1 to tier 6 cities and to villages covering the length & breadth of the nation.Manoj Motiani Co founder & creative head shares There is a huge need for purposeful communication about politics. At Buffering our vision is to create highly engaging political campaigns combining creativity data and technology in a contemporary way. He further added that its very interesting to use creative tech solutions in this digital age to reinforce public knowledge and beliefs on a large scale almost on an instant and continuous basis.