Only 18 days to go for the release of Farhan Akhtar’s Toofaan and no signs of any promotions as yet
A trade expert says We can understand it’s a digital film. But even for such a movie, 3 weeks of promotional period is ideal. Hence, it’s bewildering why Toofaan’s promotions have not started as yet. Interestingly, Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment earlier this year released Hello Charlie on Amazon Prime Video, on April 9. Its trailer announcement was made 19 days before and the trailer was unveiled 18 days before its premiere online. Since it was a small film, this strategy was understandable. But Toofaan is a biggie and needs time to reach out to people. Also, it has a couple of tracks like 'Jo Tum Aa Gaye', 'Todun Taak', 'Star Hai Tu', etc. These songs also need to go out.A source tells us It is said that the real reason why Toofaan was pushed ahead was that Amazon wanted to renegotiate the financials with producers Farhan Akhtar, Ritesh Sidhwani and Rakeysh Omprakash Mehra. Hence the decision was taken to release on July 16.An industry insider however rubbishes this notion, Didn’t Sherni’s trailer release 16 days before its Amazon Prime premiere? Also, the teaser of Toofaan has been out. So audiences already know what the film is all about. I am sure before the weekend, Toofaan’s trailer will be released and the time period will be more than enough to create hype and awareness about the film. Viewers will be eager to see what Farhan Akhtar and Rakeysh Omprakash Mehra have to offer this time, after the much-loved film Bhaag Milkha Bhaag