Akshay Kumar and Bell Bottom team gets an offer of additional Rs 30 crores from Amazon Prime Video for an early OTT premiere
The multiplex owners had decided to raise their concerns on the premiere in such a short timeframe on OTT. And now we have another scoop. A highly placed source has informed us that the team of Bell Bottom has received an offer of a premium pricing from Amazon Prime Video if they decide on an early premiere. This is a big amount for the team of Bell Bottom, as the theatrical revenues are expected to be low given the pandemic scenario. It's the magnitude of money thats too lucrative for them to reject and hence, they have more or less zeroed in on this release plan. As it is the film would do miniscule business post the 2 week run given the current pandemic. So it's better to grab the additional Rs. 30 crores and make it a win and win scenario for producers.While through this, the producers are in the plus making profits, the exhibition sector is divided as everyone in the industry is discounting the fact that the exhibition sector has been the worst hit in the pandemic. While through this the producers are in the plus making profits the exhibition sector is divided as everyone in the industry is discounting the fact that the exhibition sector has been the worst hit in the pandemic.